The Lebanese origins brand Al Rifai had shown up on the billboards for the first time, presented by Al Homaizi Nuts & Food Stuff, the new OOH advertiser makes its debut to remind us that Ramadan nuts, sweets, and other treats can be easily bought online via AlRifai Arabia mobile app, which is available on iOS & Android. The advertiser deployed the brand’s identity on the huge rooftop billboard well, as it represents the oriental essence of the brand through its colors and ornaments, it calls the spirit of Ramadan in every sense, the pistachio green with the orange, in addition to the brown-scale tones of the nuts and sweets in the photos, altogether gives the genuine oriental look & feel. The brand is well known in the Arab world for quality, limited OOH campaign can deliver the message to the target audience of Dubai, and the commuters of the surrounding cities. A huge rooftop billboard with three faces was the bet of Al Rifai marketing team to reach the target audience.
