Multinational restaurant chain Pizza Hut is back on Cairo’s OOH Arena following their most recent appearance with a new spicy surprise for the Egyptian Audience.

After the Super Triple Treat Box, Pizza Hut came back hotter than ever with the new Tabasco Chicken Pizza. The new campaign ad space spices up Cairo’s Billboards with a vibrant flame encasing the new Tabasco Chicken Pizza, reflecting how spicy it is, however, the level of spiciness is stated through a visual of a chilly pepper alongside a bottle of Tabasco sauce, noting that it is Mediumly spicy. The ad displays a mouthwatering display of the Tabasco Chicken Pizza, enticing the audience, even the ones who are not fans of spicy food to try it out. The ad color palette is consistent with Pizza Hut’s usual red, white and black theme along with the usual mention of their website and hotline. 

Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Pizza Hut’s new campaigns. 

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