JOTUN is a new advertiser stepping into the out-of-home advertising scene in Dubai for the first time, taking over the strategic locations of UAE’s billboards to raise awareness of Jotun's products that have been utilized to enhance and protect the buildings and structures.
The artwork of this outdoor campaign displays Fenomastic Wonderwall Lux, a unique matt paint from Jotun, on the right side of the ad space. This new campaign emerged in the fourth week of March on a blend of OOH mediums; Hoarding and Unipole billboards to introduce a "New washable interior matt paint", which is a one-of-a-kind matt paint with a silky smooth texture and washable thanks to new enhanced easy-clean technology.
Jotun was founded in 1926 and is now one of the world's largest manufacturers of paints and coatings, with 39 manufacturing facilities in 23 countries, 67 companies in 47 countries, and a presence in over 100 countries around the world.
OOH Size: Hoarding | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Jotun | UAE | United Arab Emirates | JOTUN Fenomastic Wonderwall Lux
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