Max Fashion rises once again on Dubai’s Billboards after their prior appearance with a new collection reveal. The much-hyped Festive collection was finally featured on UAE’s OOH Arena, featuring Max Fashion’s most elegant designs yet. Max Fashion features the collections’ most sophisticated and colorful pieces on Dubai’s billboards, highlighting the festive nature of the collection along with its vibrancy. Their Festive Collection campaign has more than one ad space design, the first exhibits Ramadan-inspired pieces in the collection, including the red feminine dress priced at 85 AED, in addition to their blazer which is for 80 AED. The intense red color used in the ad space is extremely eye-catching and reflects the power and sensuality of the pieces. The other campaign ad spaces feature more of a pastel-inspired collection, reflecting the simplicity and grace of the collection. The models in the ad reflect how the collection is suitable for women of different ages and style preferences, spotlighting how both mothers and daughters can match their favorite outfits. The ad notes how the ladies' dresses are for 65 AED and the Girls dresses are for 50 AED. The ad copy mentions Max Fashion’s Website as well as reminding the audience that they can still visit their stores as well as shop online or on your mobile phone. The Global campaign is fairly new, having been released in the fourth week of March in the form of Digital Screens, Uni-poles, and Hoardings on Dubai Roads.
