Clinically tested and approved gum care brand, Parodontax rises on Cairo’s OOH Arena with their daily fluoride toothpaste for healthy gums and strong teeth possessing 4 times the effectiveness in eliminating bleeding gums. Parodontax showcases their toothpaste box on the ad space, entailing the extra fresh formula with improved taste, in addition to the catchphrase “4 X Stronger in eliminating bleeding gums.” The ad features a smiling woman with perfect teeth conveying how her teeth are now in their best condition post using Parodontax. The ad color palette is very simple with an elegant background setting, focusing more on the message and the dependability of Parodontax’s products. Lastly, GSK: GlaxoSmithKline the advertisers’ logo is displayed on the upper right side of the billboards. Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Parodontax’s new campaigns.