The world's largest banking and financial services, HSBC has taken over the digital screens in Dubai, releasing a new campaign in the third week of March to motivate people to open a current account online and get a cashback up to AED 1,500. Following the previous OOH campaign, HSBC opts for a minimalist design style for the outdoor ad's visuals, employing just white backgrounds and a visual element of a person standing on a high cliff extending his hands to the sky, which reflects HSBC’s purpose of “Opening up a world of opportunity”. This campaign uses two different languages to convey the campaign's message since UAE is an immensely cosmopolitan place. The esteemed bank grants you to get AED 1,500 cashback when you open a new HSBC Premier salary transfer account, which is valid from January 1 till April 30, 2022. The verbal elements also invite audiences to check out the HSBC accounts via the official website, hosted on the ad space.
