After the Aqwa Mix of the hip-hop icons Ahmed Mekky & Wegz, WE has returned to the OOH advertising scene, taking over the prime spots across Greater Cairo’s streets.
WE climbs up Cairo’s OOH scene with the new campaign “رايحكسبان…راجعكسبان”, appointing one of the beloved influencers in Egypt, Khaled Mokhtar as a brand ambassador. The advertiser uses the same integrated TV ad shots in the artwork of the out-of-home campaign, starring Khaled Mokhtar with multi-comedy characters, demonstrated in the prominent purple-themed background that shows how the brand is committed to its brand identity.
With WE Bonus, the strongest rewards program, you will receive discount coupons and purchase from many places, and you will also collect points on your purchases from their partners when you recharge terrestrial internet credit or pay your mobile bill.
Curious about more information on WE’s Campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more
Advertiser: TE (Telecom Egypt)
Region: North Africa
Tags: Awareness Campaign | Brand Ambassador | Khaled Mokhtar | Promotional Campaign | we | WE Bonus
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