The oil and gas company Mobil has returned to the billboards of Cairo with a new campaign, expanding its brand awareness and boosting its image, after its most recent OOH campaign in 2020. The brand knows how to reach out to potential customers and communicate its message by triggering their emotions, which is one of the most powerful approaches used in Marketing. In other words, the visuals showcase many people from Egyptian society, as it is linking between how Mobile and simple things Move Millions. The visual elements also include two engine oil barrels labeled Mobil1 and Mobil Super XPH, as a call to action encouraging customers to purchase a Mobil Super barrel. Curious about more information on Mobil’s Campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
