Carrefour, one of the largest multinational retail provider has dominated major Dubai’s OOH Scene for a big generous initiative for Ramadan. Using data science, Carrefour has planned up to 50 per cent discounts and promotions on customers’ favourite items. New promotions will be launched every week to cater to the diverse consumer demands across multiple categories including food, beverages, technology and homeware. To meet the increased demand, extra stock will help to guarantee uninterrupted supply flow and 24-hour shopping experiences in selected stores will ensure customers can find everything they need at any hour. To support those in need as part of Carrefour’s ‘You Donate, We Double’campaign, customers can purchase and donate a meal worth AED 20 at check-out or online. The brand will double its customers’ charitable donations to reach its target of providing 100 thousand meals in collaboration with Emirates Red Crescent. Shoppers can also buy boxes of essential items including pasta, rice and cooking oil in-store for AED 50 or AED 100 to take home or give away and experience the joy of generosity during Ramadan. The ad copy is very bright and attracting to the eye as its using a bright shade of blue along with white statement texts that says نشارككم العطاء و نضعافه” لكم” “ you donate, we double it” “ your kindness is worth more” along with a call to action that provides carrefour’s website. The campaign has captivated Dubai’s major OOH Scenes as a form of Bridge billbords, Hoarding boards, Lammposts and Rooftop billbords.
