Bel Egypt, owner of La Vache Qui Rit and other premium cheese brands including; Babybel and Kiri, has climbed up once again on Cairo's billboards launching a new campaign spreading happiness and joy committed to putting a smile on the faces of cheese lovers across the country. La Vache Qui Rit's prior campaign was about 2 months ago, and maintains a very similar overall theme which means that this is an ongoing campaign. 

The OOH visuals show the signature, legendary laughing cow that we all love and are familiar with, using the brand's popular tagline that translates to "Your Laugh Means The World". The campaign also uses ad copy that means that La Vache Qui Rit offers "The Most Nutritious Cheese Portions in Egypt" displaying an illustration of a shield with the number "4" in it symbolizing that the cheese comprises; Iron, Zinc, and two types of essential vitamins. The word "Immunity" is also highlighted directly above the shield. While some grabbing visuals use the laughing cow as the background, other visuals portray the triangular cheese and its exciting packaging. 

To uncover more on Bel Group Egypt's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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