American multinational conglomerate specializing in consumer electronics, Apple, rises once again on Cairo’s Billboards following their prior appearance where they promoted the new iPhone 13. 

The new campaign ad space is sleek and clear, reflecting the brand's simplicity and experience. The ad copy notes the phrase “تعددت الأسباب للتحويل لهاتف iPhone,” which translates to “The reasons to converting to an iPhone have increased,” accompanied by different versions of the iPhone that people can switch to, further tempting the audience. The ad copy also mentions the availability of a 12-month, interest-free installment plan through ValU2B, or Mobilaty. In addition, the authorized reseller has been addressed in the visual of the campaign, such as Tradeline, LINK'EM Stores, and Switch Plus. 

Curious about more information regarding this campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more.    

The Art & Science of OOH

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