Braun, exuding elegance, lights up Dubai’s OOH arena. Showcasing their IPL electric hair removal device, the Silk-expert Pro, Braun proves their product design as being in tune to customers’ needs. A one-time purchase allows customers to enjoy hair-free skin all year. Thanks to SensoAdapt technology, Braun has curated the safest IPL. Not only is it the safest, but it’s also the quickest while using low energy levels. It includes gliding mode, stamp mode and a precision head. The product continually reads skin tone 80 times per second and adjusts the light intensity automatically for the ideal blend of safety and efficiency. The visuals show off the fact that they are “World’s No.1 in long-lasting electric hair removal”, in a white semi-circle besides a model of the Silk-expert Pro. On a black square for contrast, they additionally declare that they are “the safest, fastest and most efficient IPL”. In a color palette of black, gray, gold and white, Braun spreads a sense of class on Dubai’s roads, strengthened by their use of a gorgeous model in all-black attire and a wide, cheeky smile framed by her flowing hair. The new, limited campaign was spotted in the second week of March and was distributed on Hoarding billboards.
