Orange pops up on Cairo’s OOH scene hand-in-hand with Tamer Hosny, Egypt’s megastar, keeping in tone with its usual line of booming celebrities, like in their last campaign with Ali Rabee. The brand is headlining across various platforms to promote Free Max, one of their services. Continuing as one of his character from the same campaign back in December, Tamer Hosny appears on the visuals in an unusual look, with shaggy hair preserved by a sports headband and a full beard. His eyes are glued to his phone, which piques interest and relates to their campaign, on the brand’s famed orange background. After grabbing the audience’s attention using the superstar, Orange reveals their offer of free Facebook usage all throughout the whole month. They reinforce the campaign’s main motto again, “Free Yourself, Don’t Worry”. To get more information about Orange, check out Monitoring Out of Home (MOOH), a specialist media intelligence and analytic system present in Cairo and Dubai
