Following their prior appearance, esteemed real estate developer Mabany Edris is back on Cairo’s Billboards with a new feature to their latest development Green 6. The launch campaign name is “We Know Homes… And Ours Are Always Green”, assuring the audience that Green is not just a name. The campaign launched with a couple of ad spaces, all noting the campaign name and how this Green 6’s phase II launch, Green 6’s hotline, as well as their unique payment plan entailing a down payment starting from 5% along with up to 12 years installment plans. All the ad space visuals give off a positive vibe, the first by featuring a smiling woman holding a sunflower with a green background. The second exhibits a woman sunbathing and relaxing on a hammock, also accompanied by the greenery background. The last ad space exhibits a woman enveloped by greenery. All the mentioned ad designs reflect how Green 6 is focused on the greenery and nature of the development. The consistent use of green in the ad designs emotionally correspond the brand with safety and reliability in the audience’s mind. Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Mabany Edris’s campaigns.
