Committed non-profit organization Ahl Masr Foundation follows its prior appearance on Cairo’s billboards with a new campaign encouraging the audience to donate to help save more children who are victims of their burns. 

The new campaign ad spaces motivate the people to lend a hand in helping children obtain their necessary surgeries in hopes of healing their burns, in addition to sponsoring ICU rooms for burn victim care. The ad space features a burn victim smiling in hopes of being healed by people’s donations, which most definitely emotionally motivates the audience into donating. The ad copy notes all the available means if one wishes to donate to this essential cause. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Ahl Masr’s campaigns.   

The Art & Science of OOH

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