The well-known member of Al Fardan Group, Al Fardan Exchange for financial services has popped back up on the UAE’s prime digital Out-of-Home platform, bringing Western Union to the spotlight again after its prior appearance last December, allowing customers to send money worldwide. 



The campaign highlights that now with Western Union, “For the price of a rose, send up to 5,000 AED online with your debit card.” The visual adopts a frame of a smartphone showing the ad copy “For a flat 15 AED transfer fee. On the Western Union app”, showing a Debit card as well as a red rose, maintaining the advertising message’s theme. The campaign also highlights that this financial service is “Powered by AL FARDAN EXCHANGE” and for extra information, educates the audience that the “Offer not valid on Emirates NBD, LIV, and Emirates Islamic Bank”. 



The campaign is a fairly new one that was spotted on the roads of Dubai and Sharjah during the second week of March and was distributed taking the form of Digital Screens and Hoarding billboards.  

The Art & Science of OOH

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