IKEA is getting back on the OOH medium across UAE to release its promotional campaign, managed by Al Futtaim Group. Following IKEA'S previous OOH campaign, it set out a new campaign to gear up for the holy month season with a catchy phrase Let's prepare for Ramadan with our IKEA Family Offer. Al Futtaim Group uses two visual elements, one with a show off of family and friend gathering, which reflects the real meaning of Ramadan brings us together in the kitchen, while the other visual focuses more on the main message of the campaign which is the 25% off on selected dining and cooking products. The offer started on March 20 and is still ongoing till April 10, 2022. This new campaign emerged in the third week of March, using a blend of OOH types, which are Hoarding and Bridge billboards in Dubai.
