It’s that time of the year! The time we are used to seeing Virgin Mobile back on Dubai’s major outdoor advertising scene with a new, extraordinary promotional campaign. For the third consecutive year, after the campaigns covered in 2020 and 2021, Virgin Mobile has climbed on Dubai’s billboards announcing the “50% OFF YEARLY PLANS And up to 8% cashback every month”. The billboards show that consumers can now benefit from this offer by downloading the official app from Google Play or App Store. This offer gives customers the ability to choose a plan of their choice, pay upfront for the year to get 50% off, and easily boost minutes or data if they run out. Customers can also build their own 12 month plan. This DOOH and OOH advertisement made its appearance during the second week of March and was widely distributed across Dubai’s prime roads as Digital Screens, Uni-poles, Lampposts, and Mega Coms.
