As an OOH media intelligence company, we are getting used to releasing monthly analysis that tracks the OOH activity in Cairo. This month, as usual, the real estate marketplace is still dominating the outdoor advertising scene.
The top five spots on the list include Capital Avenue, Aster Residence, Times Development, Baymount, and Noor Capital Gardens. The ranking of Baymount has slightly increased from 3rd place to 4th place this month, whereas Noor Capital Gardens, managed by TMG Group is still gripping 5th place.
Times Development and Eight Developments are the heroes of this month, entering with two campaigns among the top 20 campaigns of February 2022. In other words, the Times Developments teaser campaign is in 3rd place, while its other campaign is in 2nd place, which is the big reveal of its promising project Aster Residence.
Eight Developments claimed its position in the chart in the 12th place to introduce its shopping mall project 88 Hub Mall, while the 13th place was for its "Art Built on Balance" campaign.
The startup company, Breadfast tied the 11th spot, whereas FOX Egypt set out the 7th runner with its commercial of "كده كده جامدين" using El Joker and the campaign is referring to more crunchiness with rich flavor .
WE ranked 17th place coming up with the Aqwa mix starring the hip-hop icon Ahmed Mekky and Wegz. On the other hand, the renowned telecom Vodafone remained in the 6th spot featuring the Liverpool champion, Mohamed Salah.
Follow the infographic to see more campaigns that conquered the billboards this month. Also, through the market insights of February, you can learn more data and figures about what is going on over the OOH arena in Cairo https://insiteooh.com/article/6098-get-the-latest-market-insights-for-cairos-ooh-scene-february-2022
Industry: Marketing & Advertising
Brand: INSITE OOH
Advertiser: INSITE OOH
Region: North Africa
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