Rabbit is a new online mart that has shown off on the outdoor advertising scene across Greater Cairo. The campaign was distributed strategically across Cairo's Billboards with the official green brand color. The visual elements depict a smartphone that reflects on its screen a replica of the Rabbit app, meanwhile, it features grocery items in the background. Rabbit is an on-demand delivery company that delivers groceries and more just in 20 minutes of ordering by using dark stores. Here comes the interesting fact, a 100 EGP discount on the first order, as manifested in the ad copy and accompanied by a promo code R100 when purchasing anything worth 250 EGP or more. Rabbit Egypt can be described in three phrases; Reliable every time, Amazing prices & offers, and Delivered on time, these are what Rabbit is trying to achieve and exceed customers' expectations. There is a noticeable call-to-action in the verbal elements for downloading the application either from App Store or Google Play. Curious about more information on Rabbit’s Campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
