The renowned telecommunications company, Vodafone, has hit Greater Cairo's prime OOH media with a new awareness campaign, informing the Egyptian population that Vodafone has officially strengthened the network and expanded their coverage in multiple different areas and towns in Egypt after its prior campaign in January featuring Mohamed Salah for AFCON. One of the OOH visuals of the widely distributed campaign uses the ad copy that translates to We Have Strengthened Our Network and Expanded Our Coverage in Zamalek offering a QR code to be scanned with informative ad copy Scan The Code and Try Out Our Gift Yourself. The advert uses the location pin icon as the main artistic aspect, highlighting Zamalek underneath it, with two telecom tower icons. Vodafone also uses their brand slogan Stronger Together highlighting the ad copy We have invested 24 billion EGP to enhance our network during the last two years, with a coordinates map background. Another visual highlights that this also applies to Imbabah, a neighborhood in northern Giza, located west of the Nile. To uncover more on Vodafone's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
