Cristiano Ronaldo is appointed as a new brand ambassador for the famous food and grocery platform, Talabat through a new outdoor advertising campaign across Dubai's streets, after its latest OOH campaign. The q-commerce company, Talabat Mart, made this announcement a couple of months ago ahead of the FIFA World Cup Qatar 2022 which is going to kick off in November. The decision of using the all-time leading goalscorer in men's international football, Ronaldo, as the spokesperson was the right choice since his story is an inspiration to many as well as he enjoys a positive impact globally. Meanwhile, there are common similarities, for example, Ronaldo is working smarter and bringing the Greatest delivery to his team like Talabat does when they deliver to their customers in the MENA region. There is a blend of OOH and DOOH types, including Lampposts Billboards and Digital Screens, demonstrated in the second week of March in Dubai and Ajman. The brand is firmly committed to its orange color that represents its brand identity, featuring Ronaldo while running fast, as a metaphor for Talabat's fast delivery. The verbal elements also host Ronaldo's distinctive signature in the ad space.