Watch & Jewellery celebrates inner radiance with their latest OOH campaign, after their OOH appearance for their 48th edition. Because Sharjah is one of the greatest areas in the country to hold events, the Watch & Jewellery Middle East Show, the largest event of its type in the UAE and the region, has attracted passers-by on the roadways of Dubai, inviting people to bookmark their calendars for the B2B and B2C, biannual event. The show comprises hundreds of prominent watch and jewelry firms from all over the world, as well as local and Emirati designers. The event provides a platform for brands to showcase new goods while also gaining new clientele, all while giving audiences great opportunities to win prizes such as in the daily raffle draws. Showcasing the newest trends and designs in watches, jewelry, gold, gemstones, and precious metals. The advertisement, which has a black-themed backdrop full of elegance and refinement, informs that the anticipated event will be hosted from March 23 to March 27 at Expo Centre Sharjah, returning to the scene for its 49th edition following its enormous success from the inaugural event in 1993. A lady is seen on the billboards drowned in gold, wearing magnificent items of jewelry, and entirely surrounded by opulence. Gold is a hue associated with wealth, distinction, and luxury, implying that the event is full of the upmost quality items, thus it was a natural choice for the campaign’s background and main color. Watch & Jewellery bombarded Dubai in the second week of March on Hoarding, Uni-Pole, and Lampposts billboards in Dubai and Sharjah.
