Following their previous appearance on Egypt's OOH platform with their ongoing awareness campaign, under the motto of Pay Less, Save More, Amazon is currently back with a remarkable campaign celebrating this year's Mother's Day with the hottest offers, deals, and promotions on the multinational e-commerce app that features many product categories that are bound to be of interest to mothers across Greater Cairo. The OOH visual uses the bold ad copy which translates to Mother's Day Offers Starting from March 8 portraying a smartphone illustration open to the application amazon.eg, while the main phone's screen displays the Up to 50% discount. Another OOH visual portrays an elegant watch, a quality-cotton sleeve, as well as basic white sneakers using the ad copy Latest Fashion Offers, as the campaign also points out the official sponsors that include; Vodafone, CIB, adidas, Swatch, Sketchers, and DALYDRESS. Amazon.eg also encourages Cairo's OOH audience to Download the app now. Another visual uses the ad copy The Biggest Collection of Home Appliances displaying a kitchen shaker, refrigerator, and washing machine with official sponsors; Abk Bank, Arab Bank, BANQUE MISR, TORNADO, and Bank Audi. A separate OOH billboard aesthetically portrays an LG NanoCell home-theater screen along with a remote, a smart watch, and a smartphone, adding sponsors such as; LG, and HUAWEI. To uncover more on amazon.eg's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
