TOD, the newly launched online streaming platform has struck Dubai’s billboards showcasing its platform through the Mena’s arena. The game-changing entertainment platform features live sports, as well as the newest Arabic, Turkish, and Western movies and programmes. In addition, TOD Originals are available on the app, as well as family and children's options. The adverts promote the platform by showcasing various promotional images from various film and television genres that appeal to various tastes. The ad copy, which reads كل ما احتاجه اى مكان اى زمان in the Arabic version of the billboard, is the visual's highlight. With the call-to-actions Start Streaming Now and Download the App Now, the ad entices all cinephiles to download the app. The logo and website are displayed on a plain black backdrop in the adverts. The ad was shown through digital screens and hoarding boards.