UAE’s leading drinking bottled water producer Mai Dubai rises once again, following their last appearance on Dubai’s OOH Scene with their recurring and refreshing campaign “MaiDubaiMyChoice”. Mai Dubai’s recurring campaign celebrates everything that makes the UAE special, with the purpose of reflecting the country’s innovation and diversity. The brand does so by including unique and successful individuals based in the UAE and from diverse backgrounds in the ads. Other than noting the campaign name “MaiDubaiMyChoice” which translates to “ماي دبي اختياري”, the varied campaign ad spaces host Radio Host Priti Malik, Food Guide & Blogger Mico Banua and Choreographer & Singer Yas. Featuring such famous indivisuals while showcasing their thirst for ambition and how they choose to hydrate with Mai Dubai encourages the audience to do the same and choose Mai Dubai. The ads mainly utilize the color red in the billboards due to it being an emotionally intense color as well as its association with passion and determination, and that is exactly what Mai Dubai is trying to voice, that no matter who you are or who you aspire to be, Mai Dubai is with you at every step. The relaunch of the MaiDubaiMyChoice campaign is fairly new having been distributed in the first week of March on Dubai roads in the form of Bridge Billboards, Hoardings, Digital Screens and Lamppost.
