Juhayna Food Industries is an Egyptian company established in 1983 and began the production of dairy, yogurt, and juice, becoming a company later specializing in the production of milk, milk products, and juices. Juhayna never fails to provide Egypt's advertising audience with effective emotional marketing, provoking happy and pleasurable feelings, subliminally building brand familiarity and loyalty. The brand's prior Out-of-Home efforts date back to October 2021, inspiring confidence with the excellence of its milk products. Juhayna is currently back on billboards even stronger, celebrating Mother's Day with a full house of ambassadors by some of the Middle East's most prominent superstars; Big Ramy, Maged El Kedwany, Ahmed Malek, Mohamed Farrag, Amina Khalil, Arwa Gouda, Taha Desouky, and Aly Mazhar. The Juhayna MOTHERS & OTHERS campaign has colorfully painted Egypt's billboards with a still shot from the phenomenally catchy and creative TV commercial, portraying Taha Desouky from the left side, holding Juhayna's half-full milk. Coach Aly Mazhar is shown holding a milk-based nutritious shake for the gym, indicating its importance. Ahmed Malek is then portrayed elegantly holding his favorite foamy latte, while Big Ramy is also shown carrying Juhayna's full-cream milk representing that milk is not only for mothers, but is also for others. Actress Amina Khalil stands in the mid-point of the ad space holding Juhayna's lactose-free milk, while Arwa Gouda stands beside her, representing Juhayna's natural yogurt as well as Juhayna's skimmed milk on her individual poster. Mohamed Farrag is aesthetically photographed as he prefers his milk iced shaken and yogurt-based while Maged El Kedwany peacefully and happily holds his glass cup of milk-tea. The campaign portrays the stars in separate visuals using taglines; Its Nature to Encourage MOTHERS & OTHERS and the campaign slogan; Naturally Juhayna. Juhayna's campaign is bound to grab consumers' attention and surprise them with astonishing celebrity testimonials. Juhayna has maintained its theme of supporting and celebrating mothers since 2018. To uncover more on Juhayna's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.