Americana Group overtakes Cairo’s billboards with the fast food giant, Hardee’s. They are back with another OOH appearance following their last one in January with huge deals. This time, the brand makes a commotion about their new Double Hardee Combo for a reasonable price. Hardee's launched its first location in North Carolina, offering charbroiled hamburgers, quick service, and a drive-thru window to customers. Since then, Hardee's has exploded in popularity, and the company has expanded fast across the globe. The Double Hardee meal includes two pieces of chargrilled all-beef patty with American cheese, and includes the following topping; dill pickles, onions, lettuce and mayonnaise drenched in their special sauce, tucked between three buns. The combo is served with fries and a soft drink. The sandwich also includes a chicken choice. The ads show off the mouthwatering sandwiches; both the beef and the chicken, standing in the front line, with a glass of Pepsi and a packet of fries behind it. They spread temptation with the phrase, “For 45 L.E for the Combo”, with a call to action using their hotline and application. Underneath the delicious, one-of-a-kind sandwiches, the brand declares “متظبط علي كيفك”, showing how they provide a unique and tasty experience for their customers. Keen on more Hardee’s data? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Egypt & the UAE, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
