Can you imagine a floating sea palace resort?! In Dubai, nothing seems impossible, as UAE is the land of unlimited possibilities. For the first time and under the management of luxurious Kempinski Hotels, is opening a floating building around which 12 floating luxury villas with the possibility to sail to other anchorages. The campaign was distributed on Hoarding Billboards on luxurious black backgrounds to reflect the new extraordinary Kempinski floating palace, also the backdrop is adorned with golden frames, even the ad copy is written in gold. Amazing renderings illustrate a floating five-star hotel in Dubai with motorized luxury villas, described as “luxury boathouses” by Swiss hotelier Kempinski and connected by pontoons that can chug off to new sites, each with its own private infinity pool. This campaign debuted in the first week of March, showing off the brands of the caliber of Kempinski that will be managing the floating hotel, such as NEPTUNE by Kempinski and SEAGATE SHIPYARD, adding the website in the down part. Meanwhile, the advertising focused on two different messages within the captions Dubai welcomes its first mobile boathouse coming soon” and “First floating resorts in the city of possibilities”, launching the Kempinski Floating Palace will be anchored in a strategic location, next to Jumeirah Beach in Dubai in 2023.
