Egyptian food bank, The first charitable Egyptian Foundation has made its way through Cairo’s billboards since its last July 18 2021 campaign. Anyone can donate the zakat of an owner to the Egyptian Food Bank and help solve the problem of hunger by providing daily, monthly, and seasonal food to the beneficiaries through the monthly feeding program, the school feeding program, and breakfast for the fasting person and distributing it to the deserving families whose income is not sufficient for their food needs, and breadwinners. For young children, unable to work, the elderly, and the sick without duplication in all governorates of Egypt. For the ad copy, this campaign uses an emotional appeal to get people to connect with the cause. It also uses individual people like a mum with her kids, children, and women giving to those in need to help put a face to the population this nonprofit benefits. Several phrases were used like “زكاتك لكل ام شايلة المسؤلية زكاتك لكل الامل فى ايامنا الجاية and “زكاتك بتوصل لى كل مكان فى مصر. Not only that but their phone number and their website were written as a form of call to action. Curious about more information on the Egyptian food bank campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
