Last January, our community witnessed an outdoor advertising campaign for the mixed-use project “Golden Gate”. Now, the real estate developer Redcon Offices and Commerical Centers (ROCC) is getting back on the OOH arena across the prime spots of Cairo to reveal Golden Gates’ tempting payment facilities.  

The visual elements depict a 3D rendering of epic offices spaces and a young lady wearing VR glasses and diving deep into a contemporary universe. Meanwhile, the verbal elements use the catchy phrase “Business Innovation Starts Today” and present the payment facility of Golden Gate with a 10% down payment up to 7 years installment. 

The phrase “Book your office space now” took its place on the visuals as a call-to-action, hosting their website and hotline.

The Art & Science of OOH

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