Dubai’s DOOH scene welcomes the new advertiser Skin Experts Polyclinic on its screens across the city. The company spreads awareness to the audience about their services; skincare, surgery, dentistry, and body care with the Emirati fashion model Minwa Al-Hamad. Minwa shows up on the advert in a spectacular look, yet very neutral, a simple girl, almost cosmetics-free, in a very simple dress, representing authentic natural Arabic beauty on a gray bluish background. The campaign deployed several ad messages, all in line with the simplicity of the campaign, “I want to shine naturally”, “I don’t want to change ever”, and others in the same direction that promotes natural beauty. The uniqueness of the campaign is that the visuals alongside the cerebral content are sophisticated, which is relevant to the main campaign topic. The clinics have a wide crew of combined clinical experience and exceptional academic achievement doctors who cover all the four scopes of the brand. The new, first time, DOOH campaign popped up on Dubai’s major advertising sites during the first week of March.
