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Enter a World of the Bizarre & Astounding as Ripley’s Believe It or Not Arrives in Global Village Dubai!

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Enter a World of the Bizarre & Astounding as Ripley’s Believe It or Not Arrives in Global Village Dubai!

At Ripley's Believe It or Not, the region's first "Odditorium," that invites people to venture into a realm of the unusual and staggering in Global Village. Dubai’s roads are scattered with this OOH campaign, after the brand’s previous appearance with The Wonderers’ Kids Fest. 

The family-friendly attraction showcases a variety of bizarre exhibits, ranging from optical illusions and pop culture ephemera to weird artefacts and elements of amazing stories. Six distinct themed galleries, a brand new Moving Theatre 4D, the Marvelous Mirror Maze, and a store loaded with unusual gifts make up the museum attraction. Ripley's Believe It or Not is designed also as a popular tourist attraction that ensures an unforgettable experience which will leave unparalleled memories. 

To fit the otherworldly theme, the first element anyone would notice about the billboard is the quirky, almost cartoonish images used at the bottom. A boy with googly eyes, a shocked woman with her mouth wide open, and strange and fantastical elements; all equipped with blue and purple colors that arouse a futuristic vibe that adds to the weird sense. The huge font that reads “Bizarre! At the heart of wonder” reels in anyone who is passing by to pause and take a look at this wondrously intriguing outdoors ad. The call to action is to visit Global Village and urging them to buy their tickets online, aided by the red tagline of “Ripley’s Believe it Or Not!”. 

This campaign spread across digital screens in Dubai, in the first week of March.

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