Al Ahly Sabbour score on Egypt's major outdoor advertising market with a brand new campaign for their latest project THE CITY OF ODYSSIA NEW CAIRO. Al Ahly Sabbour's prior OOH appearance for this current project was in December when the developers celebrated 27 years with a massive promotional campaign. Odyssia in Mostakbal City has been showing up on Greater Cairo's OOH scene since March 2018 yet Al Ahly Sabbour is continuously developing in terms of advertising innovation and creativity. 

"CITY LOVE WELL-CONNECTED MODERN CITY LIVING" is one of the primary taglines used with an aesthetic photograph of an elegant lady standing on a rooftop, viewing the astonishing residential site of The City of ODYSSIA. Another visual uses the ad copy "CITY LOVE HOSPITALITY" and "LIVE CLOSE TO COURTYARD BY MARRIOTT" portraying a woman having a peaceful and tranquil breakfast. A separate visual focuses on the main point that Al Ahly Sabbour is "NOW LAUNCHING Alaire LUXURIOUS VILLAS" highlighting that the "STARTING PRICE 4.8 MILLION." The billboards also point out that the landscape is "DESIGNED BY Gensler" which is the world's leading architect. The OOH campaign comprises another visual which "Presents RARE EXCEPTIONAL VILLAS" with "STARTING PRICE 3.550.000" which is designed by YBA Architects. Another message the developers are sending through this campaign is that The City of Odyssia "PRESENTS THE RIDGE LAVISH VILLAS" which is designed by Alchemy with "STARTING PRICE 5.3 MILLION". Another visual portrays a young woman happily strolling through the exquisite shopping boulevard with catchy copy; "CITY LOVE LEISURE LIVE CLOSE TO THE 1KM OF THE GLAMOROUS BOULEVARD", while all billboards indicate that the compound is a "DEVELOPMENT IN MOSTAKBAL CITY".


To uncover more on Al Ahly Sabbour campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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