Last month, we did write for you about the Etisalat awareness campaign of the world’s strongest telecom brand inspiring the audience of the future horizons. Etisalat comes this March with the promotional campaign promising users with up to 50% value back gifts of their signature promotional program Wasel Gifts. As always Etisalat deploys a blend of OOH and DOOH, with the official brand colors and elements, the messages optimized across Bridge Billboards and Digital Screens with firm distribution for the visual and verbal elements. Two languages were used in the campaign, and the design orientation varied accordingly. The campaign OOH mediums were distributed strategically across the urban areas of Dubai and Sharjah. Fresh news, Etisalat Group is rebranding to e& following future strategies of transformation into “a global technology and investment conglomerate that accelerates the digital transformation journey.”
