After their last call in March for their signature product Mushroom N’Swiss, Hardee’s now celebrates 40 years of togetherness, tempting the audience with the Original CheeseSteak Collection in an outdoor advertising campaign on Dubai’s roads.

The campaign’s visuals demonstrate the collection of sandwiches in one layout, an appealing sandwich shot in the middle and a little to the left on a fiery striped background, while the logo of the brand footed with the 40 years together slogan on the top right of the design, and the collection name downright the visual.

The captions of the campaign came in two languages, Arabic and English, distributed accordingly across Dubai and Sharjah. The funny fact is that Hardees’ used to be known for its signature product Made From Scratch™ Biscuits, while it is known in the Middle East for its lunch meals and burgers.

The limited OOH campaign was spotted on Dubai and Sharjah’s main advertising sites during the first week of March and was distributed as MegaComs and Lampposts. 

The Art & Science of OOH

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