After its recent OOH campaign, in which Service My Car highlighted its new online booking service, the brand launched a new awareness campaign promoting its convenient car maintenance services. In this massive campaign, Service My Car uses a blend of OOH and DOOH mediums, with the brand’s famous colors and elements. The visuals were reposted from the previous campaign, witnessed in July 2021, depicting a replica of the Service My Car's app and adding the catchy statement Need A Car Service? Book Online...Done that demonstrates how simple and fast the new app is. However, in some OOH mediums, there are remarkable additions, such as the mockups and die-cuts, manifested in the replica of the app and protruded from the ad frame to add more catchiness to the campaign. On the other hand, in Digital screens, the visuals differ from the other common visuals by hosting the popular search engine Google while typing the rhetorical questions Need A Car? and Need A Mobile Service?, adding the phrases “We Collect”, “We Service”, and “We Deliver” with a firm presence of the Google Play and App Store, as a call-to-action for downloading the application now. Service My Car, the first app dedicated to car maintenance services in the GCC, was established in 2019. Its services are not just available in Dubai, but also in Saudi Arabia, Oman, and the UK. The brand provides car maintenance services from car repair, car rental, 4x4 accessories, roadside assistance, mobile services, service contracts, car renewal, car detailing, and more. As mentioned before, this massive campaign was strategically distributed across Dubai and Sharjah in the first week of March, deploying different OOH-types, including Wall Wrapping, Unipole, Hoarding, Bridge Billboards, and Digital Screens.
