In December 2021, Electrolux sent an awareness campaign of their sustainable products, yet offering world-class standards lifestyle with Swedish way of thinking. This time, the brand inspires the audience with Swedish thinking and better living with durable appliances with sustainability on Hoarding billboards in Dubai. The campaign deploys several messages, one promoting the modern kitchen appliances with the message “Caring for your food, is caring for nature”, another one for the laundry solutions, and washing machines with the message “Caring for your clothes, is caring for nature”, once more for the living appliances such as the vacuum, heater, purifier, etc. with the message “Caring for your home, is caring for nature”. In addition, a branding message “Make it Last” along with the official brand slogan “Swedish Thinking, Better Living”, also the website is the common call to action across the ad messages. Electrolux is proud of its history of 100 years, a century of reinventing taste experience, wellbeing in the home, and fabric care… The brand’s rich history draws the strategies of reinventing our future lifestyle.
