Following their previous appearance on Cairo’s Billboards wrapping up 2021 with tremendous offers, Raneen is back with more of their unmissable deals in celebration of Mother’s Day. The esteemed retail store offers bewildering deals all throughout the month of March, celebrating the Hero of Our Life. 

The promotional campaign ad copy notes the campaign name “بطلة حياتنا'' translating to “The Hero of Our Life”, and catchphrase “عشرة سنين … وياكي اجمل ذكرياتنا” along with mentioning their wondrous March offers. The ads include a visual of a cartoon mother and her kids as well as a whole family, all smiling and happy with the gifts they bought from Raneen for mother’s day. The campaign goal is to celebrate and applaud all mothers who are considered to be the true hero of any family. The ad spaces are very colorful and eye-catching and include a list of all the brands that are sold in Raneen including Tornado, Fresh, Master and many more. Lastly, the ad copy notes all the available installment options for customers of different banks. An example to that is how any CIB cardholder can enjoy installments up to 18 months with no interest, in addition to installments up to 24 months  with no interest for Banque Misr, Souhoola, 20-30 your choice and Premium Card Consumers.

Interested to know more about Raneen’s Mother’s Day campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.   

Campaign Credits

Industry: Retail Shopping

Brand: Raneen Stores

Advertiser: Raneen Stores

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Raneen Stores

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