With a long history filled with successes and commitment in the real estate industry, Porto Group is rebranding by the new name of “Arab Developers Holding”. A new business strategy based on a clear, specific and carefully studied vision, in addition to developments in the company's shareholder structure, caused this transformation. The last time the brand made its presence on the OOH scene was in early 2021. The brand mounted Cairo’s billboards alongside their huge rebranding campaign with videos and PR messages all over social media to reassure their new face. The campaign shows off their new, elegant logo in gold, depicting the classiness of the brand. Their slogan, “We Develop Communities”, conveys the warmth beneath the luxurious front of the brand, aided by the photo of people holding sparklers. With pride, they add “3 Arab Countries”, “7800 Units Delivered”, and “15 Ongoing Projects” at the bottom of the billboard, next to their hotline. Seeking more details on Arab Developers Holding’s OOH campaign? Find out the OOH types, kinds, media plan, budget and locations by visiting Monitoring Out-of-home (MOOH), Egypt and Emirate’s dedicated OOH media intelligence company.