Molto blasts off on Cairo's billboards scene once again, with all your favorite celebrities, similar to Edita'last appearance on billboards for the new ONIRO LAVA, featuring nationally loved stars; Ahmed El Fishawy and Dina El Sherbiny

Edita's Molto is currently back on Cairo's outdoor advertising arena, stronger than ever, with their product launch for Molto Fino, featuring theis signature brand ambassadorship of the phenomenal trio; Maged El Kedwany, Ruby, and Ahmed Malek. This trio is bound to give Egypt's OOH audience some nostalgic vibes since viewers will automatically reminisce about the catchy Molto Magnum campaign that was launched back in March 2020

Using the same integrated TV ad shots strategy, superstar Maged El Kedwany, Egypt's sweetheart Ruby, and Egypt's loved young actor Ahmed Malek, are portrayed in individual ad visuals showing all Molto Fino's diverse flavors; Chocolate & Hazelnut, Pastrami, Istanboli, Roumi, Feta, Mexican, Hot Pepper, and Olive. The main tagline used translates to "Molto Fino can make a whole nation full" which ironically fits their outrages media plan that spread almost all over Greater Cairo's advertising platforms. 

To uncover more on Molto Fino's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

The Art & Science of OOH

Back To Top Arrow