Smiles returns to the UAE’s billboards, after a long awaiting from their last campaign back in July of last year. Etisalat UAE has promised a free pass to the Expo 2020 Season Finale with their mobile application. From free delivery subscriptions, to hot deals, Smiles never disappoints with their campaigns.

More than 2,500 restaurants full of scrumptious food are available through the Smiles app to deliver steaming hot meals right to your doorstep. They always include deals and discounts from tons and tons of stores. Now, they offer unlimited entries to Dubai’s Expo 2020 through their “Unlimited Buy 1 Get 1 Free”, by subscribing now for AED 20 and getting their free of charge season pass finale. 

Staying true to their name, the visuals includes a person with a smiley face instead of a head, sticking to their brand identity and name, on a bright purple background. The person is pointing towards a door leading to the Expo 2020, tempting people to join in for the fun. Another visual displays the call to action on a gradient of pink and red, with “Download the app now” on various app platforms like Google Play, App Store and App Gallery..

The campaign spread through Dubai in the form of Digital Screens, in the first week of March

The Art & Science of OOH

Back To Top Arrow