Talaat Moustafa Group or TMG Holding has climbed up on Egypt's contemporary outdoor advertising scene announcing that XTREME Land is "NOW OPEN" in "Madinaty Gate 2". TMG Holding's prior appearance concerned the launch of Egypt's first Green Smart City; NOOR Capital Gardens last June, however the leading conglomerate is currently emphasizing on developing integrated communities and has taken a step into a different path, entertainment. 

TMG Holding pops up on billboards with festive and exciting visuals indicating that the venue is the biggest family entertainment center anchored by XTREME Land, making it a hub like no other. Open Air Mall has recently celebrated the opening of XTREME Land presenting an incredible show and entertainment line-up. XTREME Land has finally landed on Cairo's billboards using an animated cartoon character that is bound to build the amusement center's brand identity. The fun and friendly illustration will definitely grab the attention of children and families commuting through Greater Cairo's main roads. 

The visual also uses the ad copy "ENJOY A WORLD OF UNLIMITED FUN". Aside from the representation of OPEN AIR MALL's logo, the organization also encourages audiences to "FOLLOW US" providing the handles for Instagram and Facebook. A separate visual is solely dedicated to OPEN AIR MALL using the bold ad copy "YOUR ULTIMATE SHOPPING, DINING & LIFESTYLE DESTINATION."     

Keen to uncover more information about TMG Holding's latest outdoor advertising? Know this and more, including OOH types, kinds, media plans, budgets, locations, and more, by visiting Monitoring Out of Home (MOOH), Cairo's dedicated media intelligence company. 

The Art & Science of OOH

Back To Top Arrow