Hardee’s presents the new Memphis BBQ Angus

Quick Service Restaurant brand Hardee’s has started the new year with the ultimate burger sandwich, the all-new Memphis BBQ Angus Thickburger.

 The new burger is presented over newly-designed backgrounds that  feature a city skyline at dusk, with the ingredients topping over the  sides and neon-style typo that reads the name in both, English and  Arabic.

Launched during the last days of December, the campaign  started to spread with large and x-large uni-poles, double-decker poles,  gates, billboards and flags across the Greater Cairo.