Quick Service Restaurant brand Hardee’s has started the new year with the ultimate burger sandwich, the all-new Memphis BBQ Angus Thickburger.
The new burger is presented over newly-designed backgrounds that feature a city skyline at dusk, with the ingredients topping over the sides and neon-style typo that reads the name in both, English and Arabic.
Launched during the last days of December, the campaign started to spread with large and x-large uni-poles, double-decker poles, gates, billboards and flags across the Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Lightbox | Large uni-pole | Uni-Pole
Region: North Africa
Tags: Product Launch | QSR (Quick Service Restaurant) | Regular Advertiser
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