ADIB, also known as Abu Dhabi Islamic Bank, has emerged on Dubai’s OOH arena, reminding people of its established status as a leader in the sector of banking, after its last campaign. The OOH campaign flaunts their collaboration with Nismo, the esteemed car brand. 

ADIB has had a sustained track record of growth over the last two decades, with assets today exceeding USD 37 billion. More than 1 million customers are served by the bank, which delivers a balanced offering that blends a highly unique customer experience with world-class online banking services.

As usual, ADIB continues to be the top in personal finances, as proven by this campaign. They push consumers to apply for the service, using the motive of “A Nismo and gift vouchers to be won!” The car is centered in the visual to reel in eyes, with two grinning men on each side of it. 

The new campaign struck Dubai in the fourth week of February.

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