UAE’s most visited exhibition Expo 2020 Dubai strikes again with a new OOH campaign encouraging people to take a piece of Expo with them as a strong refreshing reinforcement after the brand's last collaborative campaign with Canon

The ad copy flaunts the yellow and orange color which basically are the colors of the Expo identity, “OWN A LITTLE PIECE OF EXPO” campaign all about motivating people to get their hands on everything from clothing to keepsakes, to browse their range, which includes products made from locally sourced materials, crafted by artisans and lovingly created by small businesses in sustainable, innovative and environmentally friendly ways. The ads feature the logo and website of expo as a form of call-to-action over an orange background, encouraging anyone to buy from them in their online store or in one of the many shops across the Expo site. Also, anyone can complement their Expo experience with some retail therapy. A wide range of official Expo products at a variety of shops and retail carts across the site. All major credit cards and cash payments are accepted, you can get easy packing and shipping with UPS and staff are happy to help you in English and Arabic.

Expo 2020 Dubai latest campaign is fairly new, having only been dispersed on Dubai Roads in the form of Lampposts and Mega com.

The Art & Science of OOH

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