For the first time, LongMarch rises on UAE’s OOH Scene with outstanding expertise and reliability. The dependable tire company LongMarch provides an outstanding combination of quality and value and they have highlighted these qualities in their latest awareness campaign. The trusted tire company uses the element of equal struggle in their ads, spotlighting the need for sturdy tires when you live in the Middle East. Due to high temperatures, Middle Eastern residents require tires that can withstand these extreme temperatures and that are reliable. Long March addresses the audience’s possible fears and ensures them of the brand’s focus on their safety. The ad space visuals include a desert road background, spotlighting how it targets the Middle Eastern communities, delivering reliable, trusted and safe tires for commuting. Other than a visual of three car tires, the campaign notes the brand slogan “Don’t Sweat, Trust The Expert”, as well as featuring a thumbs-up sign made of tires, reflecting how everything is OK and taken care of with LongMarch. Lastly, the ad copy mentions LongMarch’s website, email and number for any further enquiries. Long March released this campaign in the first week of March in the form of Unipoles on Dubai Roads.
