Art Dubai is taking Dubai’s OOH scene by storm as organized by Dubai Calendar. Hit after hit, this ad follows the campaign for Sawwah Experience from Dubai Hologram Universe. From the 11th to the 13th of March, the residents of Dubai can experience work from all around the world in Madinat Jumeirah. Art Dubai shines a bright light on contemporary and modern masterpieces from across the world and is a highlighted date in the diaries of Dubai's most ardent art fans. The 15th season will feature over 100 exhibitors from 44 nations, including more than 30 debutants\r\nThe three-day festival will feature artwork from all around the world, with an emphasis on Africa, Latin America, and Southeast and Central Asia. There is much to see and do, from artist-led workshops for children aged five to seven to By bit Talks, a series of dialogues with individuals such as Tamas Banovich, Seth Goldstein, and Jenn Ellis who will teach visitors about cryptocurrencies, digital media, and NFT art. The event also features amazing works like Sand Flow, which shows views of Dubai's history, present, and future, and Marina Fedorova's Cosmodreams, which looks at the impact of technology on our daily lives and the environment. The festival will also assist emerging galleries \r\nThe bright red visuals entice people to gaze at the billboards and grab their attention. Red is often used in advertising as it’s associated with energy, and taking action. It draws attention to the message of the ads, which is to visit Art Dubai, and makes the whole campaign very noticeable and stands out. Including the dates of the events and 3D abstract shapes floating around, the billboards are a sight to behold, with a call to action to download the app...\r\nThis new campaign popped up on the DOOH scene in the first week of March in Dubai.