The largest and most established show in the UAE, GCC, and MENA region, Dubai International Boat Show, has released an OOH advertising campaign across Dubai’s avenues, gripping the most strategic locations to announce its new edition after two years of hiatus.\r\nIt's the ultimate event for all marine enthusiasts, whether you want to buy a boat, discover luxury yachts and superyachts, experience the latest diving and aquatic technology, or ride the dazzling waves. Co-located with Dive MENA Expo, the UAE and GCC diving community's only specialized expo. \r\nIn the campaign, the advertisers used creative die-cuts and mockups, manifested in the yacht, sailing beyond the ad frame, to catch the audiences’ attention to the event with the statement “on to new adventures”, referring to a new range of insane and innovative new tech hitting the market. \r\n\r\nRegarding the other visuals, they depict some individuals enjoying different watersports gadgets, describing the event with three catchy words; “The Thrill”, “The Wow”, and “The Vibe”. You can get your ticket via “Boatshowdubai.com” to mark your calendar for the event that will be taking place at the glamorous Dubai Harbour from March 8th to 12th, 2022. \r\nThis new campaign has shown up in the first week of March on Digital Screens as well as Bridge Billboards across Dubai’s most vibrant neighborhoods.