The largest and most established show in the UAE, GCC, and MENA region, Dubai International Boat Show, has released an OOH advertising campaign across Dubai’s avenues, gripping the most strategic locations to announce its new edition after two years of hiatus.
It's the ultimate event for all marine enthusiasts, whether you want to buy a boat, discover luxury yachts and superyachts, experience the latest diving and aquatic technology, or ride the dazzling waves. Co-located with Dive MENA Expo, the UAE and GCC diving community's only specialized expo.
In the campaign, the advertisers used creative die-cuts and mockups, manifested in the yacht, sailing beyond the ad frame, to catch the audiences’ attention to the event with the statement “on to new adventures”, referring to a new range of insane and innovative new tech hitting the market.
Regarding the other visuals, they depict some individuals enjoying different watersports gadgets, describing the event with three catchy words; “The Thrill”, “The Wow”, and “The Vibe”. You can get your ticket via “Boatshowdubai.com” to mark your calendar for the event that will be taking place at the glamorous Dubai Harbour from March 8th to 12th, 2022.
This new campaign has shown up in the first week of March on Digital Screens as well as Bridge Billboards across Dubai’s most vibrant neighborhoods.
Industry: Events & Exhibitions
Brand: Dubai International Boat Show
OOH Size: Bridge Billboard | Digital Screen
Country: United Arab Emirates
Region: MENA
Tags: Awareness Campaign | Dubai | Dubai Harbour | UAE | United Arab Emirates | Dubai International Boat Show
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.