Expo 2020 Dubai campaign game is strong! After its last appearance on UAE’S OOH scene for the “Have you ever” campaign, it’s collaborating with Canon in A competition to engage people and influence sustainable development through visual storytelling. Expo is inviting people, photographers to make a difference in the world, want to add to the world and have an impact? With your photographs, you can engage people and impact sustainable development. Take out your camera and capture the moments that heal, save, make, and develop. The ad copy states that in order to join the competition all you have to do is upload your pictures and videos with the hashtag #Expomoments and #Expo2020Dubai. This OOH campaign is fairly new having been distributed throughout Dubai’s billboards in the form of Digital screens.
